Social media manager - what is his job?

Social media gives us practically unlimited possibilities. They allow you to build a personal brand, promote your business online, gain knowledge in any field and much, much more. No wonder they are the main interest of many young people. What if you could combine passion with work? In today's article, we will describe what a social media manager actually does and how to become one.

Social media manager - who is it?

A social media manager, or social media specialist, handles social media accounts. Depending on the company he works for, his responsibilities may vary. However, it is generally assumed that it is responsible for:

1. Contact with the brand's customers on social networks - including responding to comments.
2. Create content such as articals, reels, and videos for the web.
3. Development and implementation of communication strategies on selected channels.
4. Monitoring and drawing conclusions based on the analysis of social media.
5. Competition observation.

The most common platforms on which a social media manager operates are Facebook, Instagram, LinkedIn and (increasingly) TikTok. Often his duties also include content marketing, i.e., for example, preparing advertising content used on the company's website and in the descriptions of its profiles on the above-mentioned websites, or setting up advertisements. The work of a social media manager allows you to promote the brand online, reach new customers, as well as build awareness and image.

What features should a social media manager have?

While this job may seem tempting to many young people, it requires several important qualities. Do you want to find out if the position of social media manager is for you? We suggest what you should be characterized by.

First, creativity. This is one of the basic determinants of whether you will do well in this role. Working as a social media manager, you have to constantly come up with new ways to promote your brand online, and the content you create should be original and eye-catching. You should know how to interest the recipient and constantly implement new solutions.

Secondly, the desire to develop. Social media is constantly evolving and surprising with new possibilities. Platforms such as Tiktok or Instagram can introduce updates every few days. A good social media manager keeps track of trends so as not to miss anything. Following them is the key to success. The person working in this position must also constantly expand their knowledge of the algorithm of specific media - this will allow them to reach a wider audience.

Third, control. In this industry, it is not difficult to find a crisis or a slip-up. A social media manager must be well aware of this and be ready to intervene at any time of the day. Some publications, even though they are accepted by the client, may evoke extreme emotions in the recipients. You should be prepared for such situations and be able to act appropriately to avert the crisis.

Fourthly - the ease of establishing contact with the customer. Although it might seem that a social media manager does not have direct contact with another person, he must be an open and communicative person. Many times you need to agree something with the client and discuss the subject of the content you create. It is true that this is an office job, but talking to the client is crucial to take the same direction of action together.

What should you do to become a social media manager?

Many people probably wonder if you need to have completed studies on a similar profile in order to work in this position. We answer - it is not always necessary. The most important thing is to be interested in social media and follow trends. It is also important to know the programs that will be used frequently in content creation, such as Photoshop, Canva, Illustrator, CapCut and many, many more. A social media manager must efficiently use the Microsoft package or its alternative, which will be Sheets, Docs or Google Slides. Knowledge of tools such as AnswerThePublic and Ubersuggest will also be useful, as they are often used when creating content.

To sum up, in order to become a social media manager, it is worth constantly following trends and news on the web. It is worth testing new solutions, reading news from the world and constantly collecting inspirations. This job offers a number of benefits, such as flexibility, the ability to implement your own ideas or constant learning to use new tools - but it requires you to have the right character traits.