Instagram, TikTok, Youtube. What teens look at and how to use it to their advantage

Useful tips for teachers on how to use interesting content for teenagers, as educational.

Modern children live in a world that is often not very close and understandable to adults. What are they doing? What do they do in their phones for hours? How do bloggers influence them? You can understand this only by immersing yourself in this space.

In the webinar, an expert on the content of education will tell what, where and how teenagers watch, how to apply this knowledge during the educational process and teach teachers to use interesting content for teenagers.

General statistics

• 7% of young people aged 15-29 are Internet users.
• 47% of teenagers aged 10-17 spend more than 4 hours a day on social networks.

Of course, such statistics can be impressive, but in fact, if adults keep track of how much time they spend on social media, it will roughly coincide with the hours of teenagers.

Usually, teenagers communicate and play on social networks. The platform a child chooses depends on their interests, type of online behavior and age.

The most popular networks in world are YouTube, Instagram, Facebook and TikTok.

The youngest audience is more interested in TikTok. There are 42% of users aged 13-16. Most teen content authors use Instagram, and most watch Youtube.

What do teen people watch on youtube?

Education. History, language, politics, culturology.

For example, the History Without Myths channel, which tells about Ukraine's past without embellishments and falsifications, the Geek Journal, which reviews movies and TV series, and the Utopia Show, which refutes myths about various phenomena based on scientific evidence.

Letsplay. Commented passage of games.

Review. Games, gadgets. movies / clips / books, other bloggers.

What do teenagers watch in instagram?

• Own life, scandals, gossip, advertising.
• Own life, professional life, advertising.
• Fashion, makeup. Reviews of collections, trends, make-up artists.
• Mostly on Instagram, teenagers follow "influencers" who talk about their lives.

What do teenagers watch in tiktok?

• Comedy sketches, parodies, leps, dances, challenges.
• Anything in any language.
• Instructions, life hacks, useful sites, consultations.

How to use students 'enthusiasm in the educational process?

• Advantages of using social networks:
• communication with students;
• involvement of inactive students;
• better training;
• Ready educational content.

Disadvantages of using social networks:

• difficult to control;
• time for preparation;
• Internet security.

Draw attention to the fact that our perception of information can be passive and active, and this should be used during lessons.

Passive can be:

• Introduction to the lesson in the form of watching videos / photos;
• Illustrations to the lesson as supporting material in explaining the topic;
• Inverted lesson (we give children the task at home to watch a video).

Active can be:

• Information analysis (how one or more bloggers cover the topic);
• Content creation (writing a script / taking a photo, video on the topic of the lesson);
• Digital storytelling (creating a photo essay, blogging throughout the year).

What to consider:

• Link content to topics and activities
• Create a controlled environment;
• Content creation poses certain threats (photos or videos can be criticized).

How to look for educational content?

In order to find the right content on social networks, you can go different ways:

• Select the material yourself;
• Borrow what other educators create.

In Youtube you can search by keywords, use filters. The service also takes into account your search history.

Instagram searches for hashtags or usernames, real names. The service takes into account who you subscribe to and what you like, and the results are filtered by popularity and time of articaling.