How to increase your reach on TikTok: top 10 strategies
.YWhether you're new to TikTok or have already articaled a few videos, you'd like to maximize your reach. I warn you, however, that it will take a little more than just mindlessly duplicating the latest trends and hoping that one of your videos will magically go viral. In this article, I will help you consciously create your content in such a way as to have the largest reach from the very beginning. You need to know that creating creative videos that fit into current trends is just one step in building a successful presence on TikTok. The most important thing is to make people actually want to watch your videos!
From this artical, you will learn 10 key strategies that will allow you to get more views on TikTok. You will learn how the TikTok algorithm works, as well as read about some hacks that will help your videos get more views.
What you need to know about views on TikTok?
Before we get into all the strategies and hacks to get more views on TikTok, let's do a quick "training" on the basics of the app. Understanding how TikTok works will help you use the following tricks to your advantage!
How to increase your reach on TikTok what is an "view" on TikTok?
Different social media platforms measure "viewership" in different ways, but on TikTok it's very simple: the moment your video starts playing, you immediately count one view.
If the video autoplays, loops, or the viewer comes back to watch it multiple times, it's all counted as new views. (However, when you watch your own video, those views don't count.)
Are views on TikTok real?
Yes, largely yes. In fact, TikTok has a pretty strict policy on fake views. If TikTok "finds out" that you paid for your videos to be viewed by bots, the number of views will be reduced to zero.
Does TikTok Pay to Watch when it increase your reach on TikTok?
TikTok launched its Creator Fund in August 2020 to offer payouts to the most popular and successful users of the platform. For now, this fund is only available to users in the US, UK, France, Germany, Spain and Italy. There is no standard fee (the amount available in the Creator Fund varies daily), but they are able to earn between $0.02 and $0.04 per 1,000 views.
How many views are needed for a video to go viral?
When you artical a video on TikTok, it is viewed by around 300-500 random users. If around 70% of these users watch your video for the most part. there is a high probability that it will go viral.
How to get views on TikTok
Unlike other social media platforms, on TikTok views are most important relative to other interactions (e.g. likes and comments). Another important factor is the completion metric, which is how many times someone has watched your video to the end. Now that you have the most important information. Let me show you some tips to help you maximize the potential of the materials you add!
- Hash Tags
Hash tags are primarily a vital mechanism for how TikTok helps its users discover new content. If someone watches a video with the same hashtag you used, there's a good chance they'll see your artical later as well. However, using hashtags such as #FYP, #ForYouPage, #dc, #DlaCiebie, contrary to appearances, will not help your video to be listed in the "For You" tab. Make sure that the hashtags you use are thematically consistent with the content of the video.
- Thematic descriptions of the films
Just like using the right hashtags, using keywords in your video description can help. TikTok know who to show your video to. The description helps give the app a little more context about what's going on in your footage.
- Create short and contents
While TikTok videos can now be up to three minutes long. Videos under 30 seconds have a better chance of landing on the FYP. It's also more likely that someone will re-watch something that's fast and fast a second or third time.
- Use trending sounds
Hashtags are not the only element of TikTok that has its own trend cycle. Sounds also tend to ride waves in popularity. Keep your ears on the alert for repetitive sound clips that you might be able to use. As using trending songs and sounds can also help your videos go viral. Within the app, you can explore sound trends by clicking the Create (+) button in the app, then tapping Add Sound. Here you will see the most popular sound clips currently broken down by category.
- Record duots
You can record duets on TikTok. This is a split-screen video recording to record, for example, your reaction to another already published material. Duets are a great way to capitalize on someone's large follow-up and get your content noticed by their fans.
- Make sure they watch your videos to the end
While it's true that users only need to watch a fraction of a second of your video for you to get a view, it's actually very important that they watch until the very end.
This is because the TikTok algorithm prioritizes videos with a high watch time. He wants to serve high-quality content as For You Page recommendations.
But how do you keep your audience's attention 'to the very end'? Play with their curiosity and offer quality content. Get their attention in the first few seconds of the video with a promise of what will happen if they follow your directions from the video. This tactic is perfect for instructional videos or recipes. Also, be sure to use suspense-building headlines like "Don't skip this video because you need to see it!"
Playlists on TikTok is a relatively new feature that allows creators to organize their videos into playlists. This allows viewers to easily consume videos that are similar to the content they already enjoy.
Playlists are at the top of your profile, above regularly articaled or pinned videos.
- Switch to professional account
Switching to a professional account may not promote your videos in the For You tab,. but both Creator and Business accounts give you access to a metric with statistics that can certainly help you better analyze and understand your audience.
Switching to a Business or Creator TikTok account is simple. Just go to the account management tab and "switch to business account". Choose a category that matches your profile and you're all set to dive into the data!
The information available in the statistics will help you to know who your current audience is. When they are online and what type of content they like to watch - all of which help you build your content calendar and plan the best time to publish. And speaking of publishing time.
- Publish your content in a timely time
In simple words. If you artical when no one is using the app, you will definitely not get the results you want. So you should check with the stats we talked about in the previous bullet point when your viewers are most active. This will allow you to maximize your results!
- Create high quality videos
Make sure your videos are recorded in the highest quality possible. Take care of decent lighting and sound quality and finally beautify your video with editing. And people will definitely be more likely to watch it.
TikTok tends to prioritize high-quality videos in the "For You" tab, so try to make your videos that way. For bonus "points" you can also try using one of the trending TikTok filters!
Now that you know how to maximize the potential views generated by your videos. You can take full advantage of TikTok's reach power which increase your reach on TikTok.
