Apple plans to launch a podcast subscription service

Apple is reportedly planning to launch a new subscription service that will focus on podcasts. The tech giant is currently in talks with a production company for a service that will instruct people to listen to podcasts, reports The Information.

By billing individual podcasts, Apple can offer developers a new way to make more money, which can convince them to abandon competing services. The service can be linked to other services such as Apple Music, Apple TV +, Apple Arcade, and Apple News + as part of the Apple One package offered by the company.

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It's currently unclear what type of content will be provided behind the wall of paid subscriptions. Spotify also plans to set up a separate service for exclusive podcasts, which have become popular in a pandemic when people stay at home. The streaming giant has invested heavily in podcasts in recent years. He has spent over $ 800 million attacking podcast companies.

Amazon is also trying to disrupt the podcasting industry with its recent acquisition of the Wondery network. Apple should work on original podcasts starting July 2019. Original podcasts will reportedly upgrade the original content to Apple TV +.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. Reuters